SEO WordPress Plugin

Table of Contents

When you build a WordPress site, it’s essential to install a SEO plugin to optimize your website for search engines and gain more organic search traffic. Otherwise you will struggle to fight against competition that is utilizing the SEO plugins to rank higher than you on search engines.

There are many SEO plugins on the market and most offer free versions. Actually, most of them have similar features so it’s hard to make a comparison. But you may still want to know which SEO plugin is the best.

At TossCap, our recommendations are SEOPress and Yoast. You cannot go wrong by using either one.


SEOPress is a WordPress SEO plugin, which is lightweight with lots of features and competes against the well established names like Yoast.

They offer a free and a pro version. The free version already includes a lot of main features that can help you rank better on search engines. 

Here are some examples of great features:

  • Local business SEO.
  • Breadcrumbs optimized for SEO and accessibility.
  • WooCommerce and Easy Digital Downloads optimizations.
  • Video and Google News XML sitemaps.
  • Google Structured Data Types: product, article, event, local business, recipe, review, FAQ, course and video.
  • Redirections and 404 monitoring.
  • Broken link checker
  • Google Analytics stats in your WordPress dashboard
  • You can add Google Analytics tracking to your site. You can exclude user roles from tracking, set up custom dimensions, enable remarketing, demographics and interest reporting and more.
  • Twitter meta tags and Facebook open graph data.

Unlike Yoast, SEOPress will not slow your website down. SEOPress is fairly modular, so you can easily disable specific features if you don’t want them bogging down your site. 

Moreover, SEOPress is much more affordable than Yoast as everything is included in the Pro version and you can install it on unlimited websites for just 39/year.

Yoast SEO

Yoast SEO plugin is the most popular WordPress SEO plugin with over 5 million active installations. It has a longer history than SEOPress. 

They offer you a ton of functionality to optimise your website for SEO. Here are some examples of the great features that Yoast SEO offer:

  • Analyze how well you have optimized for the target keywords on pages and posts.
  • A preview of what your Google search engine result is going to look like. You can adjust the meta description and title to make it more appealing to increase click-through rate.
  • A readability check to help you understand if you need to break up paragraphs or add elements like numbered lists or headers.
  • Detects duplicate content in your page or post.
  • They update the plugin every two weeks
  • The premium plugin provides a redirect manager, free support, content insights, and an ad-free interface on the backend.

Yoast has stood the test of time as it has been around for years. You cannot be wrong to use Yoast.

However, when comparing with SEOPress, Yoast is more expensive. The premium version of Yoast SEO costs $89/year for one site. So if you have multiple websites, SEOPress might be a better option as you can install on unlimited websites for one single subscription fee.

Also, for Yoast, if you want to have WooCommerce SEO, Video SEO, News SEO, and Local SEO, you need to buy 4 other plugins separately. But if you use SEOPress, you can have all these included in the $39/year subscription.


WordPress SEO is extremely important if you want your website to rank well on search engines.

SEOPress is a simple, fast and powerful SEO plugin that we highly recommend to most people. However, if you have more budget and want to use the most popular SEO plugin, then you can go for Yoast.