Are you doing affiliate marketing? Do you want to know how to make money from affiliate marketing?
Affiliate marketing is a wonderful online business model. Anyone can become an affiliate marketer by signing up for affiliate programs and promoting the services or products for receiving a commission on each sale.
So it’s easy to start an affiliate marketing business, but it’s not a get-rich-quick model. Like any other business, you have to learn how to drive traffic and build the demand in order to make money.
In this post, I’m going to share with you 7 tips that can help you generate more affiliate income and pay for your bills.
1. Enable Link Tracking To Improve Your Promotion Campaign
It’s important to track the link clicks so that you make a data-driven decision on improving your marketing tactics.
Many affiliate marketers ignore this crucial step and never know where their sale or traffic comes from. As a result, they miss the opportunity to optimise what works.
Business is like doing experiments. It’s important to test what works and what doesn’t work, otherwise you will waste a lot of efforts and time. Without link tracking, you’re like shooting darts while blindfolded.
With link tracking, you will know clearly what keyword, page or channel brings in the most revenue and analyse which one has the highest return on investment.
If your website is built with wordpress, there are many great link tracking plugins. The Thirsty Affiliates plugin is a cool plugin specifically made for affiliate marketers. It’s free to use.
But if you want more advanced features like deep traffic analytics, you can get the premium version at an affordable price.
2. Retarget Your Audience
Have you heard of “Rule of 7”? If you are experienced in sales and marketing, you should know this golden rule.
This rule generally means a prospect needs to see a product 7 times before making a purchase. It’s hard to get a person to buy a product, especially a new one, at the first instance.
Therefore, retargeting potential customers is important. You may have many visitors to your websites, but a majority of them will just leave without taking any action.
If you have installed a Facebook pixel on your website, you will be able to retarget your visitors on Facebook.
It means you can show your ads to anyone who visited your website. Since these people have engaged with your website content before, you have a higher chance to convert them into customers.
At least, those people have the impression of your brand or product. You won’t have to start from scratch to nurture your leads. As a result, your advertising cost will be lower.
If you don’t want to spend money on ads, you can capture the emails of your visitors and follow up with them via email. Your aim is to stay on top of the prospect’s mind. But you have to ensure that your emails are not annoying but helpful and useful.
3. Use Lead Magnets to Segment Your Leads
Having an email list is important in affiliate marketing. But to make email marketing more effective, you should segment your leads.
The reason is that different visitors to your website are interested in different products or services. Before you communicate with your leads, it’s important to understand them better.
To achieve this, you can segment your audience by using lead magnets. We all know lead magnets like ebooks, reports, cheatsheets, checklists etc are great for capturing emails. Actually, they are also great for segmenting your audience.
By having a lead magnet of different topics, you can segment your email subscribers from each lead magnet. For example, if you have a blog or online marketing niche, you can have a lead magnet about social media like Instagram and a lead magnet about Search Engine Optimization.
Then, for people who gave you the emails for the Instagram lead magnet, you can follow up with them by sending Instagram-related tools or products. That way, you won’t burn your list by sending irrelevant emails arbitrarily. Not only can this reduce the number of unsubscriptions, but also enhance your email open-rate.
To capture the emails, you can install a plugin like Thrive Leads, which works great for delivering lead magnets on blog posts.
4. Make a Relevant Offer On Thank You Pages
This strategy is simple but effective in promoting your affiliate offers. It works hand in hand with the previous strategy of lead magnet.
After a prospect gives you the email, you will send them the link to download the lead magnet. When he or she downloads the lead magnet, there will be a redirection to the “Thank You” page. You should use this opportunity to make an offer to your prospect, such as a relevant product or service that can act as a further upgrade to the lead magnet.
This simple sales funnel can give you more affiliate income because prospects who reach the “Thank You” page can be considered as warm leads. It means these people are very interested in the topic you are delivering.
They have read your blog post on a certain topic and downloaded a lead magnet of that topic as well. So if you offer a product or service such as a paid ebook or course that can help them achieve more on that certain topic such as Instagram Marketing, they are likely to take the offer as well.
Just remember that your offer must be very relevant to the lead magnet in order to increase the conversion rate.
5. Focus On Benefits, Not Features
This is about your copywriting technique. When marketing a product, you should always focus on the benefit that a customer can receive after buying the product. People don’t care about the features like the technical specifications or design details.
Benefits mean what the product can do for the buyer. That is the reason for people to give you their hard-earned money. Usually, the product or service should solve a pesky problem for the buyer, which in turn appeals to the emotions of the buyer.
You should only mention the features briefly as a back-up for the benefits. A product can solve a certain problem for you because of certain features.
To improve your copywriting, you can list the features of the products and denote the problem that can be solved by each feature. Remember to tell people how their life will be improve after the problem is solved.
6. Make Videos on YouTube
YouTube is the second largest search engine in the world. Millions of people are making searches on YouTube every month, searching for product reviews or demonstrations. Its traffic volume is just behind Google and Facebook.
Therefore, if you ignore the promotion channel on YouTube, you are missing out on one of the biggest traffic sources in the world.
Many people may think creating videos is difficult, but actually it’s much easier than you thought. You don’t have to create very professional videos, but a simple screencast is sufficient.
You can get the best screen recording tools like ScreenFlow and Camtasia to easily make a video and upload to YouTube.
7. Offer Free Bonuses
One of the challenges of affiliate marketing is that you have many competitors promoting the same product. Prospects may not buy from your affiliate link.
Therefore, it’s important to give some incentives for your prospects to buy from your affiliate link instead of others.
To do this, the simplest but most effective way is to offer free bonuses. It can be anything as long as it is relevant to the product you are selling. For example, if it is an email marketing software, you can offer a free bonus like an online course or free guide for anyone who buys through your affiliate link.
If you don’t do this, you may waste your efforts on pitching a prospect, who then ends up buying via other people’s link.
Affiliate marketing is a great business model where you can make a good amount of money without creating your own product.
However, since the entry barrier is low, the competition is quite intense. To stand out from the crowd and make more affiliate income, you have to adopt strategies different from other people.
If you could implement the tips shared above, you should be doing better than the average.
If you have other tactics that can further increase affiliate income, feel free to leave a comment below and let’s discuss!Recommend0 recommendationsPublished in